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Sombreros and Motorcycles in a Newer South
The Politics of Aesthetics in South Carolina's Tourism Industry

By P. Nicole King

256 pages (approx.), 6 x 9 inches, 11 b&w illustrations, bibliography, index

9781496813220 Paper $30.00S

How South of the Border and Atlantic Beach reflect cultural shifts in a more inclusive South

"Pedro was born in a beer depot. Constructed just over a dry-county line, what would become South of the Border flourished with the construction of Interstate 95. But another national project, desegregation, caused a different enclave to wither: Atlantic Beach, a lively refuge for African Americans about seventy miles away. P. Nicole King deserves credit for seeing these as a pair of ‘touriscapes' (her perceptive term), and for illuminating them with abundant scholarship laced with appreciation."
--Randall A. Wells, author of Along the Waccamaw: A Yankee Discovers a Home by the River

"Rather than allowing us to speed past the kitsch, P. Nicole King forces us to pull over and contemplate the complex racial histories underlying South of the Border and Atlantic Beach. Whether birthed by a Jewish entrepreneur or African American professionals, respectively, both sites stand as significant historical landscapes that challenged Jim Crow and thereby birthed a Newer South tied to the global tourism market. This book is a must-see."
--Anthony J. Stanonis, author of Creating the Big Easy: New Orleans and the Emergence of Modern Tourism, 1918-1945 and Dixie Emporium: Tourism, Foodways, and Consumer Culture in the American South

P. Nicole King, Baltimore, Maryland, is associate professor and chair of the Department of American Studies at the University of Maryland, Baltimore County, and director of the Orser Center for the Study of Place, Community, and Culture. Her work appeared in the edited collection Dixie Emporium: Tourism, Foodways, and Consumer Culture.

256 pages (approx.), 6 x 9 inches, 11 b&w illustrations, bibliography, index