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Consuming Identity
The Role of Food in Redefining the South

By Ashli Quesinberry Stokes
and Wendy Atkins-Sayre

236 pages (approx.), 6 x 9 inches, 15 b&w illustrations, bibliography, index

9781496809186 Printed casebinding $65.00S

Printed casebinding, $65.00

HOW FOOD SERVES AS A RHETORICAL CATALYST FOR DISCUSSION IN A CULTURE THAT LOVES TO EAT, SHARE, AND TALK

Southerners love to talk food, quickly revealing likes and dislikes, regional preferences, and their own delicious stories. Because the topic often crosses lines of race, class, gender, and region, food supplies a common fuel to launch discussion. Consuming Identity sifts through the self-definitions, allegiances, and bonds made possible and strengthened through the theme of southern foodways. The book focuses on the role food plays in building identities, accounting for the messages food sends about who we are, how we see ourselves, and how we see others. While many volumes examine southern food, this one is the first to focus on food's rhetorical qualities and the effect that it can have on culture.

The volume examines southern food stories that speak to the identity of the region, explain how food helps to build identities, and explore how it enables cultural exchange. Food acts rhetorically, with what we choose to eat and serve sending distinct messages. It also serves a vital identity-building function, factoring heavily into our memories, narratives, and understanding of who we are. Finally, because food and the tales surrounding it are so important to southerners, the rhetoric of food offers a significant and meaningful way to open up dialogue in the region. By sharing and celebrating both foodways and the food itself, southerners are able to revel in shared histories and traditions. In this way individuals find a common language despite the divisions of race and class that continue to plague the south. The rich subject of southern fare serves up a significant starting point for understanding the powerful rhetorical potential of all food.

ASHLI QUESINBERRY STOKES, Charlotte, North Carolina, is an associate professor in communication studies and the director of the Center for the Study of the New South at University of North Carolina-Charlotte. She is the co-author of Global Public Relations: Spanning Borders, Spanning Cultures. WENDY ATKINS-SAYRE, Hattiesburg, Mississippi, is an associate professor in communication studies and the director of the Speaking Center at the University of Southern Mississippi. She is coeditor of Communicating Advice: Peer Tutoring and Communication Practice.

236 pages (approx.), 6 x 9 inches, 15 b&w illustrations, bibliography, index